To reduce the impact of the COVID-19 pandemic on the black community, Google opens applications for the Black Ads Academy and supports entities working on projects to combat violence
To celebrate Afro-Entrepreneurship Week, Google is launching initiatives to support the black community, which includes training and financial support through Google.org, Google's philanthropic arm. In addition to announcing the new edition of the Black Ads Academy, aimed at helping Afro-entrepreneurs and Afro-entrepreneurs to use digital marketing to navigate this moment of uncertainty, the company will allocate around R $ 2.5 million to NGOs focused on projects to combat violence police and the genocide of black people in Brazil.
The novelties are intended to help the 14 million black and black entrepreneurs in Brazil - who are among the most affected by the COVID-19 pandemic, according to a survey conducted by Sebrae and the Getúlio Vargas Foundation (FGV).
“The difficulties brought by the current moment, added to structural racism, make black entrepreneurs form one of the communities most impacted by the pandemic of COVID-19”, says Christiane Silva Pinto, product marketing manager for small and medium companies at Google Brazil. "The announced initiatives aim to value the daily efforts of Afro-entrepreneurs who struggle every day to keep their businesses alive."
Check out the details of the main ads below:
- Black Ads Academy
In September, Google will hold the new edition of the Black Ads Academy, a project designed by Google to develop skills in Digital Marketing and create opportunities for black entrepreneurs and professionals in the advertising market.
This year, the project will count on the partnership of non-profit organizations, such as Diver.SSA, FA.VELA and Instituto GUETTO, who will be responsible for the workshops on entrepreneurship and career development. Besides, the program will be carried out in the digital environment, allowing the participation of candidates from all over the country. To register, free of charge, just go to fill the form until 09/08.
- Google Academy training
The Google Academy, education hub, and online content on digital advertising receive a training session focused on specific challenges and needs of Brazilian afroempreendedores. The live training will be taught by Google product specialists in partnership with AfroGooglers.
To participate, interested parties must access the official website and register using the form. Then, just connect on the scheduled day and time. It is worth mentioning that all content is available on the platform, to access later.
- Google.org donation to NGOs
Google.org, Google's philanthropic arm, will allocate about R $ 2.5 million to Brazilian non-governmental organizations focused on projects related to racial justice and ensuring a safe environment for black people in Brazil. Soon, NGOs selected to receive financial support will be announced.
- Commitments to racial equity
In addition to the ads, Google is also launching the Portuguese version of its commitment to racial equality website, with the latest updates on the company's efforts worldwide. In addition, throughout the week, the social networks of Google Brazil will receive a series of publications in addition to the #CoisaDePreto Manifesto, for the valorization of Afro-entrepreneur.
The announcements made today are in addition to other initiatives to support black entrepreneurs recently announced by Google in Brazil, such as the R $ 5 million funds for startups founded and led by black entrepreneurs in Brazil, announced in July by Google for Startups. This is the first time that Google invests financially in startups in the country and the expectation is that, initially, about 30 investments will be made in the next 18 months, without any counterpart.