Hip-Hop behemoth Travis Scott is proving that the business of hip-hop can be lucrative as he prepares to launch another brand to add to his vast empire. The businessman has announced that his latest project, in conjunction with Anheuser-Busch, is an Agave Spiked Seltzer brand named CACTI.
The recent Forbes cover star, who is anticipated to make $100 million this year, was inspired by the flavors of tequila and the light and refreshing taste of seltzer when he created CACTI Agave Spiked Seltzer, which is slated to be available in spring 2021.
“CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products,” Scott said in a statement. “I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”
CACTI Agave Spiked Seltzer will debut with three flavors: lime, pineapple, and strawberry. The product, which will be available in 12-oz. cans sold in a 9-count variety pack as well as 16 oz. and 25 oz. singles, is brewed in Los Angeles and made with 100% premium blue agave from Mexico.
“We are all about delivering what consumers want, and as a culture-shaping artist, Scott is incredibly connected to his fans and what’s new and next in culture,” said Fabricio Zonzini, president of Beyond Beer at Anheuser-Busch. “As we continue in our mission to lead industry innovation and optimize our portfolio for the future, I’m excited that we can play a role in bringing to life Scott’s vision to deliver something new to the hard seltzer space.”